Welcome!

I'm Santi, career startup marketer merging my love for impact technologies and software into the product musings you can find on this site.

Case Studies

Deep dives into my UI/UX work

A new face in wealth management

LoFi beats meet DeFi sheets

Traditional storytelling is set to make a comeback

Articles exploring design thinking

How to improve remote scheduling

Fueling a generation of online console gaming

A framework to improve product utility

A necessary adjustment to the global subscription economy